Whether you are operating a standalone sportsbook, or work in partnership with third party price and data suppliers, your firm needs well trained staff to operate in the increasingly sophisticated and competitive betting market.

Whilst technology has brought many benefits and substantial change to the sports betting business, it has sometimes come at the cost of proper training and development to its staff.  If your employees are compiling prices, operating in-play models or managing b2b services, they need to understand the product they are dealing with.

Technology is only as good as the people who are using it, so make sure your staff understand the essential skills of the sports betting trader.


I can deliver training for all levels of staff that contribute to your sportsbook service. This includes:

  • Basic bookmaking theory and practice
  • Mathematical skills to aid odds compilation
  • Sports specific advanced compilation techniques
  • Probabilistic concepts in sports betting
  • Essential sports betting domain knowledge for other stakeholders in your business

There is no ‘one size fits all’ solution to your training needs – every firm has different requirements dependent on size, staff structure and areas of expertise. I can provide bespoke services that align with your current working practices.


Sports betting training offers many benefits to both your staff as individuals and your bookmakers as a whole:

  • Training as an investment can aid productivity and in turn, help ensure consistent margins
  • You can build a more efficient and motivated team, which will enhance your company’s reputation and improve employee morale
  • Investing in staff training will give your traders the opportunity to develop their skills and further their careers with you
  • Above all, you will have high quality staff with the skills that are essential for your business to succeed in this highly competitive industry

Online Training

Due to popular demand, I have developed some of my most popular lectures into online training courses that can be purchased below.  Purchase of an individual license entitles the user to lifetime access to all the videos and materials associated with the course.  For commercial enquiries and multiple licenses, please get in touch using the contact form.

Course 1 – The Principles of Sports Odds Compiling

Over 8 hours of interactive learning, exercises and materials – essential for all those who wish to learn the skills required to be a sportsbook trader.

Topics include bookmaking principles, combinatorics, important probability distributions, simulation and Excel usage.

Course 2 – Advanced Football Pricing

Ideal for football odds compilers who want to learn how to make robust prices for soccer matches.

Topics include Goal expectation, Maher model, xG, Goalscorer markets, Corners, bookings, long term markets simulation.


Understand the mathematics behind the game of tennis. Topics include:

  • Experimenting with different ratings systems to create your own solid pre-match odds
  • Building tournament simulations, pre-match and in-play models
  • Calculating server hold probabilities correctly


Learn how to:

  • Create probabilities for basketball matches using statistical modelling techniques
  • Build an NBA season simulation
  • Understand player props
  • Build a calculated in-play model


Use statistical modelling techniques to find robust odds for volleyball matches. Lessons include simulation of pre-match markets and using an automated ELO model to update team strengths.


Students will learn the mathematics behind the 538.com ELO model and build it themselves.


With over 25 years’ experience in the sports betting industry, I am well placed to provide your staff with the training and understanding they need to make your business more profitable.

I’ve worked as a senior odds compiler and market maker at a number of high profile fixed odds and spread betting firms, adapting to the changing demands that the industry has seen since the 1990s.

More recently, I was the co-architect of the ground-breaking Postgraduate Certificate in Sports Pricing and Trading in association with the University of Salford and have implemented several bespoke internal training schemes for Sporting Solutions.  Additionally, I build bespoke trading tools for my clients to complement their sportsbook operations.


SBTechRed ZoneStoiximanSkybetSISKambiSportingGroupNZRBMillenniumBetDanskeCashpoint SportwettenNovibetTOALS










Finding Jonathan has proved to be a revelation for our 80+ strong trading team. A master of odds compilation, probability theory and bookmaking principles, he has also proven himself a master trainer and educator. Engaging, charismatic and hugely knowledgeable – our trading team have benefitted significantly from Jonathan’s sessions and we cannot recommend his services highly enough.

Sebastian Butterworth, Head of Racing, Skybet

Jonathan’s training programmes provide a platform for a common understanding of trading principles within the wider organisation that delivers incredible business value. Jonathan’s training simplifies what can sometimes be regarded as complex subjects into understandable concepts. The variety of subject matter at his disposal means he delivers a level of content that is relevant to the knowledge base of the audience in a clear, pragmatic and very entertaining style. Jonathan’s training improves knowledge of what the trading function does at every single level of the business, from C-level management to new recruits. It is especially important for helping technology teams understand the problems that they are trying to help the trading function solve through automation.

Simon Trim, Managing Director, Sporting Solutions

I have known Jonathan for over 25 years within the industry and worked with him directly at both Coral & Ladbrokes. He was the catalyst for Sporting Solutions’ internal trading development and I would strongly vouch for his ability to develop any direct or supporting function in this area of the business.

John Wright, former Head of Trade, Boylesports