Sportsbook Training and Modelling Services

Training, software and algorithmic modelling services for the sports betting industry.

Sportsbook Training and Modelling Services

Training, software and algorithmic modelling services for the sports betting industry.

What We Do

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    Your Needs

    In the increasingly sophisticated and competitive betting market, your firm needs well trained staff to perform at their best.
    Whether you are operating a standalone sportsbook, or work in partnership with third party price and data suppliers, you need an educated workforce that understands the domain they are working in, and has access to the products and tools they need to maximise profitability.

"In the increasingly sophisticated and competitive betting market, your firm needs well equipped staff to perform at their best."

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    Your Staff

    Sports betting domain knowledge is essential for a wide variety of roles across any organisation involved in the sports betting industry – and not just for those with trading floor responsibilities.
    Software developers, product managers, staff with customer facing roles and senior management all need to understand how and why a sportsbook functions, in order to contribute to the seamless delivery of your services.

"Software developers, product managers, staff with customer facing roles and senior management all need to understand how and why a sportsbook functions."

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    Why choose us

    With over 30 years’ experience behind us, Sportsbook Training Services can provide the essential training and trading software that your company needs. The result? More productive, high-quality employees with ongoing access to custom-built modelling software to suit the needs of your company.

"The result? More productive, high-quality employees with ongoing access to custom-built modelling software to suit the needs of your company."

What We Do

  • tax_10163594

    Your Needs

    In the increasingly sophisticated and competitive betting market, your firm needs well trained staff to perform at their best.
    Whether you are operating a standalone sportsbook, or work in partnership with third party price and data suppliers, you need an educated workforce that understands the domain they are working in, and has access to the products and tools they need to maximise profitability.

"In the increasingly sophisticated and competitive betting market, your firm needs well equipped staff to perform at their best."

  • web-security_11604205

    Your Staff

    Sports betting domain knowledge is essential for a wide variety of roles across any organisation involved in the sports betting industry – and not just for those with trading floor responsibilities.
    Software developers, product managers, staff with customer facing roles and senior management all need to understand how and why a sportsbook functions, in order to contribute to the seamless delivery of your services.

"Software developers, product managers, staff with customer facing roles and senior management all need to understand how and why a sportsbook functions."

  • technical-support_9646504

    Why choose us

    With over 30 years’ experience behind us, Sportsbook Training Services can provide the essential training and trading software that your company needs. The result? More productive, high-quality employees with ongoing access to custom-built modelling software to suit the needs of your company.

"The result? More productive, high-quality employees with ongoing access to custom-built modelling software to suit the needs of your company."

Our Services

We provide a range of services to operators and suppliers that can be customised according to your requirements.

These include:

  • Face-to-face learning

    Comprehensive training in bookmaking theory and practice for all stakeholders

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    Mathematical skills to aid odds compilation for trading staff across all sports

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    Algorithmic modelling of trading tools including BetBuilder

  • Oneline learning

    Online videos and tutorials, with lifetime access

  • Face-to-face learning

    Face-to-face learning

Online Training

Online Training

Software

Software

Our Clients

Testimonials

Simon TRIM

Director, Sporting Solutions

Jonathan’s training programmes provide a platform for a common understanding of trading principles within the wider organisation that delivers incredible business value. Jonathan’s training simplifies what can sometimes be regarded as complex subjects into understandable concepts. The variety of subject matter at his disposal means he delivers a level of content that is relevant to the knowledge base of the audience in a clear, pragmatic and very entertaining style. Jonathan’s training improves knowledge of what the trading function does at every single level of the business, from C-level management to new recruits. It is especially important for helping technology teams understand the problems that they are trying to help the trading function solve through automation.

Sebastian BUTTERWORTH

Head of Racing, Skybet

Finding Jonathan has proved to be a revelation for our 80+ strong trading team. A master of odds compilation, probability theory and bookmaking principles, he has also proven himself a master trainer and educator. Engaging, charismatic and hugely knowledgeable – our trading team have benefitted significantly from Jonathan’s sessions and we cannot recommend his services highly enough.

John WRIGHT

Former Head of Trade, Boylesports

I have known Jonathan for over 25 years within the industry and worked with him directly at both Coral & Ladbrokes. He was the catalyst for Sporting Solutions’ internal trading development and I would strongly vouch for his ability to develop any direct or supporting function in this area of the business.